Business-to-Business (B2B) eCommerce is significantly changing to meet the demands and expectations of Business-to-Consumer (B2C) buying experience.  According to B-to-B Online, e-Commerce is growing as a B2B sales channel with 58% of B2B marketers increasing their involvement with e-commerce this year.

The popular Rainmaker webinar: Emerging Opportunities in B2B E-Commerce- Part One: Strategies and Insight provides valuable insight into the rapidly changing environment for B2B e-Commerce, and the impact that the B2C world is having on it.

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